The premise of Drive is that "if-then" rewards don't motivate us, and actually what people need are three things - Autonomy, Mastery, and Purpose. I.e. you want a higher reason for doing what you're doing, be working towards mastery in the process, and have as much control as possible about when/where/how you do that. The cover of Drive says ...
At Ignite Waterloo a guy gave a talk about "Why All My Ex-Girlfriends Are Crazy". Of course, I was dying to know why. The reason? They were women who having achieved at university and then started their career had got to a point in their lives where they no longer had the same level of stress ...
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